Monday.com Integration

How LeadSync Creates Items on Your Monday Board

Monday.com is built around boards, items, and columns -- a board is the workspace, an item is a row (a lead, a deal, a task), and columns are the typed cells (text, status, dropdown, date, phone, email, link, location). LeadSync connects via OAuth, requests boards:read and boards:write scopes, and uses the Monday GraphQL API v2 to create one item per Facebook, Google, LinkedIn, or TikTok lead on the board you pick.

Setup is a click-through OAuth authorisation -- no API keys to copy, no IP allowlisting. After authorising, LeadSync runs a boards (limit: 100) GraphQL query to enumerate every board you have access to, then a per-board columns query to pull the writable columns so you can map your lead form fields to them in the LeadSync UI.

Group Routing and Item Naming

Monday boards are sub-divided into groups (the colour-coded sections like "New Leads", "Working", "Qualified"). LeadSync stores the destination as a combined board_id:group_id identifier, so you pick the exact group new leads should land in -- not just the board. This means leads enter your pipeline at the right stage and your automations (group-change triggers, status updates, owner assignment) fire as expected.

The item name is built from the lead's full name (or email if no name is provided), so each row is human-readable in the board view. All other lead form fields are written into the column values you mapped -- email column gets the email, phone column gets the phone, and any custom lead form questions land in the matching text or long_text columns.

Writable Column Types and Automations

Not every Monday column type is writable via the API in a useful way -- LeadSync filters the column dropdown to the supported set: text, long_text, email, phone, link, numbers, status, date, dropdown, country, and location. People-assigned columns are intentionally excluded because they require user IDs the lead form cannot supply -- handle owner assignment with a Monday round-robin automation triggered when the item is created.

Because LeadSync writes via the standard create_item mutation, every Monday automation on the destination board fires on item creation: status auto-set, notification to a person, item moved to a different group based on a column value, integration with Slack or Teams. Build the automations once in Monday and the lead pipeline runs itself.

Frequently Asked Questions

Click Monday.com in the LeadSync destination list and authorise via OAuth. LeadSync requests boards:read and boards:write scopes, which is enough to list your boards, read columns, and create items. No API keys to copy and Monday access tokens do not expire, so you authenticate once and the integration keeps running.

Yes. The destination dropdown lists each board followed by every group within it -- pick the exact group new leads should land in. This is important if your board has stages like "New Leads", "Working", and "Qualified" because leads will enter at the right stage and your automations will fire correctly.

LeadSync supports text, long text, email, phone, link, numbers, status, date, dropdown, country, and location columns. People columns require Monday user IDs the lead form cannot supply -- handle owner assignment with a Monday round-robin automation that runs when the item is created.

Yes. LeadSync uses the standard create_item GraphQL mutation, so every automation on the board fires on item creation -- status auto-set, person assignment via round-robin, item moves between groups, Slack notifications, integrations with other tools. Build the automation once in Monday and the lead pipeline runs itself.

LeadSync builds the item name from the lead's full name. If no name is provided on the form, it falls back to the email address. This keeps every row human-readable in the board view without requiring you to map a separate "name" column.

No. Monday access tokens are long-lived -- they remain valid until the user uninstalls the LeadSync app from their Monday account. So you authorise once and LeadSync keeps running without periodic reconnection prompts.

Yes. Create one LeadSync connection per source and pick a different board (or different group within a board) for each. Facebook leads can land in a "Paid Social" group while LinkedIn leads land in a "B2B Pipeline" board with different columns and different automations.

Yes. LeadSync supports Monday.com as a destination for lead forms from Facebook, Instagram, Google Ads lead form extensions, LinkedIn Lead Gen Forms, and TikTok Lead Generation. Each source is its own connection so you can route channels independently.

Open the connection in LeadSync and re-load the field mapping screen -- LeadSync re-queries the board's columns, so the new column appears in the dropdown. Map it to a lead form question, save, and new leads will populate the new column.

Yes -- Monday does not have a built-in dedupe-by-email model the way most CRMs do. If you need to dedupe, build a Monday automation that runs on item creation, queries existing items with the same email column value, and either updates or archives the duplicate. We can advise on the pattern if you need help.

Available Integrations

How It Works

How LeadSync Creates Items on Your Monday Board

Group Routing and Item Naming

Writable Column Types and Automations

Frequently Asked Questions

Start Syncing Leads to Monday.com