Automotive Sales Lead Generation with Facebook Lead Ads

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads

How Apple’s iOS 14 Affects Facebook Lead Ads

With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads

How to Choose a CRM for Your Gym or PT Business

“Why don’t customers come back, even though they say they’re happy with our service?” It’s a question many personal trainer, fitness coaches, yoga teachers and gym managers ask themselves. But you can’t just sit back and expect customers to come back because your facility or services are excellent. You need to follow-up with new clients.… Continue reading How to Choose a CRM for Your Gym or PT Business

Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns