If you’re anything like I was when I first started out creating Facebook and Instagram ad campaigns, you’re probably overwhelmed by the massive array of Facebook ad targeting options available. Truth be told, I still get overwhelmed, which is why I created this Meta Audience Targeting Guide. It includes a list of almost all the… Continue reading The Complete Facebook Ads Targeting List
Category: Facebook Ads
Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
What Facebook Lead Ad Fields can be Prefilled?
The beauty of Facebook Lead Ads is in the pre-filling of form data, after someone clicks on your lead ad. It’s the only advertising network in the world that has such a high level of detail about it’s users and this data can be used to prefill lead form data so people can more easily… Continue reading What Facebook Lead Ad Fields can be Prefilled?
How Facebook Lead Generation Ads Work
Facebook Lead ads are one of the most powerful ways of generating leads from people on mobile devices that I’ve come across in my 20 years of working in the online space. A well-executed Meta lead ads campaign can significantly enhance your lead generation efforts by leveraging the platform’s extensive user base and advanced targeting… Continue reading How Facebook Lead Generation Ads Work
Gym Lead Generation: 10 Facebook Lead Gen Ad Examples
Personal Trainers, Gyms, Bootcamps and Fitness Instructors are using using Facebook Lead ads to help generate enquiries for their businesses, big or small. These examples can serve as inspiration for your own gym lead generation ideas, helping you attract new members and grow your business. Below are 10 recent examples of Facebook Lead ads from… Continue reading Gym Lead Generation: 10 Facebook Lead Gen Ad Examples
How to Check Facebook Ad Leads: A Simple Guide
If you’re wondering how to check Facebook ad leads, you’ll find the answers here. We’ll guide you through using tools like Facebook Ads Manager and Meta Business Suite to view, download, and manage your leads efficiently. By the end of this guide, you’ll be equipped to handle your Facebook leads effectively. Key Takeaways Understanding Facebook… Continue reading How to Check Facebook Ad Leads: A Simple Guide
Turn Quality Blog Posts into Lead Generation Opportunities
As business owners and/or content writers, we all know that writing quality blog posts is an investment in the future. We hope that one day the Google search God(s) will shine upon us and rank our posts, and just as importantly, we hope our content will be appealing to our target audience when posted to… Continue reading Turn Quality Blog Posts into Lead Generation Opportunities
Meta’s Privacy Violations and Personal Attributes Advertising Policy Explained
As a Meta advertiser, staying compliant with the platform’s advertising policies is crucial for maintaining your account’s integrity and avoiding costly penalties. One of the most significant policies to be aware of is Meta’s Personal Attributes advertising policy, which has direct implications for how ads can be targeted and phrased. This article will explore Meta’s… Continue reading Meta’s Privacy Violations and Personal Attributes Advertising Policy Explained
The Best Ways to Schedule a Facebook Post in 2024
Looking to schedule a post in Facebook? In this guide, you’ll learn how to use Facebook’s scheduling tools and helpful third-party apps. Scheduling posts can save you time and help maintain a consistent online presence. Let’s explore how to do it. Key Takeaways Why Schedule Facebook Posts? Scheduling Facebook posts offers a host of benefits… Continue reading The Best Ways to Schedule a Facebook Post in 2024
Best Practices for Optimal Primary Text Length for Facebook Ads
The optimal primary text length for Facebook ads is 90 to 150 characters. This article explains why and shares tips for crafting impactful ads. Key Takeaways Importance of Primary Text in Facebook Ads The primary text of a Facebook ad is the backbone of your message; it’s what the audience reads first, and thus, it… Continue reading Best Practices for Optimal Primary Text Length for Facebook Ads
How to Spy on Your Competitors’ Facebook Ads
In the following video and article, we’ll show you how to view your competitors Facebook and Instagram Ads. This technique is a great way to generate inspiration from larger competitors’ with bigger budgets. What’s the Point of Viewing Competitors Facebook Ads? The first thing you’re probably wondering is why you need to use the Meta… Continue reading How to Spy on Your Competitors’ Facebook Ads