How the Facebook Book Now Feature Works

The Facebook Book Now Tool (or Appointment Bookings feature) could be a handy tool for accepting bookings online (via Facebook). It can be used both for remote consulting and in-person appointments such as hair salons. This video gives you a quick introduction into how to Facebook Appointment Bookings work and how to set them up.… Continue reading How the Facebook Book Now Feature Works

5 of the Best Form Building Tools for Collecting Website Leads

One of the most important elements of any business in the digital age is website leads. Without leads, there are no sales, and without sales, you don’t have a business. For this reason, you need a lead generation system that engages potential customers, nurtures your relationship with them, and tracks the results so that you… Continue reading 5 of the Best Form Building Tools for Collecting Website Leads

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6 Tips to Maximize Lead Generation for Seasonal Businesses

Owning a seasonal business can be incredibly lucrative. Lawn care services, for example, are in high demand in the spring and summer. Conversely, snow removal services are needed in some regions in the winter.  However, seasonal businesses come with unique challenges. First, you must learn how to plan ahead and manage your finances to avoid… Continue reading 6 Tips to Maximize Lead Generation for Seasonal Businesses

Using Video Testimonials For Better Facebook Ad Results

With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results

Automotive Sales Lead Generation with Facebook Lead Ads

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads

How Apple’s iOS 14 Affects Facebook Lead Ads

With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads