Advantage+ Creative Optimization, previously known as Dynamic Creative, is a feature within Facebook’s advertising platform designed to help advertisers optimize their ads’ performance through creative optimizations. This tool automates the creation and testing of various ad elements to determine what combination works best for your target audience.
Within the Advantage+ creative optimization options there is an option call Image Template and it looks a little something like this.
If you’re a regular Meta advertiser you’re probably familiar with the Image Template option but may be frustrated that the preview is often off-brand.
While most of the other Advantage+ Creative options are pretty much set and forget, this is one of the options I always review as the font and color need to be customised 99% of the time.
Getting Started with Advantage+ Creative
To get started with Advantage+ Creative, follow these steps:
Access Advantage+ Creative: Begin by navigating to Ads Manager and heading to the ad level settings. Here, you’ll find the “Advantage+ Creative” tab, which is your gateway to this powerful feature.
Choose Your Objective: Select a campaign objective that aligns with your goals. Whether you’re focusing on App Promotion, Engagement, or Sales, choosing the right objective is crucial for your campaign’s success.
Upload Your Ad Creative: Next, upload the ad creative you want to optimize. This could be a single image or a video, depending on your campaign needs.
Apply Standard Enhancements: Toggle on the “Standard Enhancements” option. This feature will automatically adjust your ad creative to improve its performance, saving you time and effort.
Review and Publish: Finally, review your ad creative to ensure everything looks perfect. Once satisfied, publish your ad to start running your campaign.
By following these steps, you can leverage Advantage+ Creative to enhance your ad campaigns and achieve better results.
How to Customize the Image Template Font, Color, and Image Brightness
To ensure the Image Template is on-brand, you need to click the Adjust fonts and color option to try to find the font and colors that best suit your brand.
Toggle on the “Standard Enhancements” option. This feature will automatically adjust your ad creative through media enhancements to improve its performance, saving you time and effort.
From the Advanced Preview section, choose the font and color that best suits your brand.
Choosing a Font for Ad Creative
When it comes to choosing a font for your Image Template, Facebook (Meta) Ads is not very helpful in providing a preview. So here’s a list followed by previews of the fonts available.
Arimo
DM Serif Diaplay
Fira Sans
Libre Franklin
Montserrat
Noto Sans
Noto Serif
Nunito Sans
Old Standard TT
Poppins
PT Serif
Roboto
Roboto Slab
Work Sans
Creating Effective Video Ads with Advantage+ Creative
Advantage+ Creative allows you to create compelling video ads that drive sales and engagement. Here are some tips to make your video ads stand out:
Use High-Quality Video: Always upload high-quality video content. Visually appealing and engaging videos are more likely to capture your audience’s attention.
Optimize for Mobile: Since most users will view your ad on their smartphones, ensure your video ad is optimized for mobile devices. This includes considering the aspect ratio and ensuring the video loads quickly.
Use Artistic Filters: Enhance your video ad by applying artistic filters. These filters can make your video more visually appealing and help it stand out in the crowded news feed.
Add Relevant Facebook Comments: Including relevant Facebook comments in your video ad can increase engagement and drive sales. These comments act as social proof, encouraging viewers to take action.
Experiment with Aspect Ratios: Don’t be afraid to experiment with different aspect ratios. Finding the right aspect ratio can significantly impact how your video ad is perceived and its overall performance.
By implementing these tips, you can create video ads that not only capture attention but also drive meaningful engagement and sales.
Why use the Image Template Creative Optimizations Option?
Using the Image Template can help your headline stand out in the news feed, this is particularly helpful for improving click through rate on Facebook lead ad instant forms.
Measuring and Optimizing Ad Performance
To measure and optimize ad performance with Advantage+ Creative, follow these steps:
Track Key Metrics: Keep an eye on key metrics such as cost per result, return on ad spend (ROAS), and conversion rate. These metrics will help you gauge the effectiveness of your ad campaign.
Use Ads Manager: Utilize Ads Manager to track and optimize your ad performance in real-time. This tool provides valuable insights that can help you make informed decisions.
Analyze Ad Creative Performance: Regularly analyze the performance of your ad creative, including image templates, video ads, and any standard enhancements you’ve applied. Understanding what works and what doesn’t is crucial for ongoing optimization.
Optimize for Improved Performance: Based on your analysis, make necessary adjustments to your ad creative and targeting options. Continuous optimization is key to driving more sales and improving overall performance.
Use A/B Testing: Implement A/B testing to compare different ad creatives and targeting options. This method allows you to identify the best combination for your campaign, ensuring you get the most out of your advertising efforts.
By following these steps, you can effectively measure and optimize your ad performance, leading to improved results and greater engagement for your business.
